ONLN
ProShares Online Retail ETF
The ProShares Online Retail ETF tracks a global index of stocks issued by companies classified as online retailers according to standard classification systems. Stocks are weighted on a modified market-cap basis.
Global
EQUITY
Rules-Based
MANAGEMENT STYLE
$ 65.2 M
ASSETS UNDER MGMT
58 bp
EXPENSES
Fund Basics
| Inception date | Jul 13, 2018 |
| Regulation | Open-Ended Fund |
| Fund Website | link... |
| Distributions | Quarterly |
| Currency | USD |
| Holdings Transparency | Full |
| Derivatives-based | No |
| Options available | Yes |
| Currency hedged | No |
| Fund of funds | No |
Top 10 Holdings
| AMAZON.COM INC | 20.3 % |
| OVERSTOCK.COM INC | 15.1 % |
| EBAY INC | 9.9 % |
| ALIBABA GROUP HOLDING LTD. SPONSORED ADR | 9.3 % |
| WAYFAIR INC- CLASS A | 4.4 % |
| COUPANG, INC. CLASS A | 4.4 % |
| ETSY, INC. | 4.1 % |
| REVOLVE GROUP, INC CLASS A | 4.0 % |
| CARVANA CO. CLASS A | 3.9 % |
| FIGS, INC. CLASS A | 3.4 % |
Constituent Breakdown
| Number of holdings | 21 |
| Herfindahl-Hirschman Index | 975 |
| Wgt avg mkt cap (mns) | $577,433 |
| Large cap (>$10bn) | 55.8% |
| Mid cap ($2-10bn) | 16.6% |
| Small cap (<$2bn) | 25.6% |
| Developed mkts. | 78.3% |
| Emerging mkts. | 19.7% |
Sector Breakdown
Country Exposure
 |
UNITED STATES | 74.6 % |
 |
CHINA | 13.2 % |
 |
SOUTH KOREA | 4.4 % |
 |
ARGENTINA | 2.2 % |
 |
SINGAPORE | 2.0 % |
 |
ISRAEL | 1.7 % |
Historical Performance
Standardized Performance (as of 06/30/2026)
| YTD | 1 YR | 2 YR | 3 YR | 5 YR | 10 YR | 20 YR | Incep. | |
|---|---|---|---|---|---|---|---|---|
| Price Returns | -8.2% | 7.2% | 15.7% | 18.4% | -7.6% | -- | -- | 3.9% |
| Dividend Yield | 0.2% | 0.3% | 0.6% | 0.5% | 0.2% | -- | -- | 0.3% |
| Total Returns | -8.0% | 7.6% | 16.3% | 18.9% | -7.4% | -- | -- | 4.2% | Ann. Volatility | 26.7% | 24.6% | 26.6% | 25.8% | 33.2% | -- | -- | 32.1% |
Market Correlations
| versus... | Beta | R-squared |
| S&P 500 | 1.37 | 48% |
| MSCI EAFE | 0.83 | 28% |
| MSCI Emg Mkts | 0.56 | 27% |
Liquidity Measures
| Avg. volume (000) | 8 |
| ADV traded (mns) | $0 |
| Turnover | 0.7% |
| Avg. Bid/Ask (% of price) | 0.09% |
Technical Indicators
| 30d moving avg. (EMA) | $56.29 |
| Relative strength (RSI) | 46 |
| MACD/Signal | 0.11/0.36 |
| Bollinger Bands (Upper/Lower) | $59.09/$53.80 |
| Short interest (% of AUM) | 0.7% |
Distributions
Top Ten Comparable ETFs only shown here. For an extended list become an Individual or Professional subscriber. Start your FREE trial
Comparable ETFs Based on Overlap
| Ticker | Fund Name | Overlap vs. ONLN |
Expenses vs. ONLN |
ALTAR Score™ vs. ONLN |
|---|---|---|---|---|
| EBIZ | Global X E-Commerce ETF | 31.0% | -8 bp | +4.7% |
| BUYZ | Franklin Disruptive Commerce ETF | 28.4% | -8 bp | +1.9% |
| IBUY | Amplify Online Retail ETF | 24.6% | +7 bp | +1.1% |
| VCR | Vanguard Consumer Discretionary ETF | 23.9% | -49 bp | +3.5% |
| RTH | VanEck Retail ETF | 23.5% | -23 bp | +4.1% |
| GXPD | Global X PureCap MSCI Consumer Discretionary ETF | 23.3% | -33 bp | +2.9% |
| FDIS | Fidelity MSCI Consumer Discretionary Index ETF | 22.8% | -50 bp | +3.5% |
| XLY | Consumer Discretionary Select Sector SPDR | 22.8% | -50 bp | +4.0% |
| TRUD | VanEck Consumer Disc TruSector ETF | 20.5% | -44 bp | +1.9% |
| AIUP | FINQ FIRST U.S. Large Cap AI-Managed Equity ETF | 18.8% | +12 bp | +1.2% |
Risk and Returns: ONLN vs. Comps (1 YR)
Notes: Top 10 overlapping ETFs. Funds with insufficient history not shown. Some funds may overlap. Hover over data point for ticker symbol.
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Results & Estimates (USD)
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | ||
|---|---|---|---|---|---|---|---|---|---|
| Sales per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- | ||
| Earnings per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- | ||
| Dividends per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- | ||
| Book value per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- |
Return on Equity
Net Margins
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Valuation Metrics
| Fwd Est | 2025 | 2026 | 2027 | |
| Price-to-sales | --x | --x | --x | --x |
| Price-to-earnings | --x | --x | --x | --x |
| Price-to-cash flow | --x | --x | --x | --x |
| Price-to-growth | --x | --x | --x | --x |
| Price-to-book value | --x | --x | --x | --x |
| Yield | --% | --% | --x | --% |
Based on closing prices from 7/28/2026
Peer Group Comparison
Sample data. Subscribe for access.
Historical Valuation Trends Sample data. Subscribe for access.
Notes: Based on adjusted historical results for current fund constituents. May differ from results achieved by past fund constituents. Max P/E of 100x.
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ETF Research Center Rating
1.9%
ALTAR SCORE™
17th
PERCENTILE
AVOID
ETFRC RATING
There are 735 funds in the Global Equity category with an average
ALTAR Score™ of 4.4% and a standard deviation
of 2.6%. ONLN's ALTAR Score™ is approximately -1.0 standard
deviations above the category average. This places ONLN in the 17th percentile
among funds in the category.
Sell-Side Consensus
$70.69
PRICE TARGET
+25.4%
UPSIDE