ONLN
ProShares Online Retail ETF
The ProShares Online Retail ETF tracks a global index of stocks issued by companies classified as online retailers according to standard classification systems. Stocks are weighted on a modified market-cap basis.
Global
EQUITY
Rules-Based
MANAGEMENT STYLE
73.9 M
ASSETS UNDER MGMT
58 bp
EXPENSES
Fund Basics
| Fund sponsor | ProShares |
| Category | Global |
| Asset class | Equity |
| Website | link... |
| Inception date | Jul 13, 2018 |
| Assets (mns) | $74 |
| Expense ratio | 58 bp |
| Currency | USD |
Sector Breakdown
Fund Structure
| Regulation | Open-Ended Fund |
| Distributions | Quarterly |
| Taxation | 1099 |
| Stock selection | Market Cap |
| Weighting | Tiered |
| Holdings Transparency | Full |
| Derivatives-based | No |
| Options available | Yes |
| Currency hedged | No |
| Fund of funds | No |
Top 10 Holdings
| AMAZON.COM INC | 22.8 % |
| ALIBABA GROUP HOLDING LTD. SPONSORED ADR | 12.6 % |
| EBAY INC | 9.6 % |
| WAYFAIR INC- CLASS A | 5.3 % |
| CARVANA CO. CLASS A | 4.8 % |
| CHEWY, INC. CLASS A | 4.7 % |
| BUCKLE INC/THE | 4.7 % |
| GIGACLOUD TECHNOLOGY, INC. CLASS A | 4.5 % |
| REVOLVE GROUP, INC CLASS A | 4.4 % |
| COUPANG, INC. CLASS A | 4.1 % |
Constituent Breakdown
| Number of holdings | 21 |
| Herfindahl-Hirschman Index | 989 |
| Wgt avg mkt cap (mns) | $611,137 |
| Large cap (>$10bn) | 68.9% |
| Mid cap ($2-10bn) | 14.5% |
| Small cap (<$2bn) | 16.3% |
| Developed mkts. | 75.9% |
| Emerging mkts. | 23.8% |
Country Exposure
 |
UNITED STATES | 71.5 % |
 |
CHINA | 17.3 % |
 |
SOUTH KOREA | 4.1 % |
 |
SINGAPORE | 2.6 % |
 |
ARGENTINA | 2.4 % |
 |
ISRAEL | 1.7 % |
Historical Performance
Standardized Performance (as of 10/31/2025)
| YTD | 1 YR | 2 YR | 3 YR | 5 YR | 10 YR | 20 YR | Incep. | |
|---|---|---|---|---|---|---|---|---|
| Price Returns | 34.1% | 38.3% | 42.3% | 28.3% | -1.2% | -- | -- | 5.6% |
| Dividend Yield | 0.0% | 0.0% | 0.2% | 0.1% | 0.2% | -- | -- | 0.2% |
| Total Returns | 34.1% | 38.3% | 42.5% | 28.4% | -1.0% | -- | -- | 5.9% | Ann. Volatility | 29.6% | 28.4% | 25.8% | 29.1% | 33.7% | -- | -- | 32.7% |
Market Correlations
| versus... | Beta | R-squared |
| S&P 500 | 1.89 | 60% |
| MSCI EAFE | 1.18 | 31% |
| MSCI Emg Mkts | 1.20 | 37% |
Liquidity Measures
| Avg. volume (000) | 10 |
| ADV traded (mns) | $1 |
| Turnover | 0.8% |
| Avg. Bid/Ask (% of price) | 0.06% |
Technical Indicators
| Recent close | $57.73 |
| 30d moving avg. | $60.07 |
| Annualized volatility | 31.5% |
| Relative strength (RSI) | 52 |
| Short interest | 1.4% |
Distributions
Assets Under Management (mns)
Money Flows (mns)
Short Interest (as % of shares outstanding)
Long Money Flows (mns)
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Comparable ETFs Based on Overlap
| Ticker | Fund Name | Overlap vs. |
Expenses vs. |
ALTAR Score™ vs. |
|---|---|---|---|---|
| EBIZ | Global X E-Commerce ETF | 32.7% | -8 bp | +4.1% |
| FDIS | Fidelity MSCI Consumer Discretionary Index ETF | 27.1% | -50 bp | +4.5% |
| VCR | Vanguard Consumer Discretionary ETF | 26.1% | -49 bp | +4.8% |
| GXPD | Global X PureCap MSCI Consumer Discretionary ETF | 25.5% | -33 bp | +3.9% |
| RTH | VanEck Retail ETF | 24.9% | -23 bp | +5.6% |
| IBUY | Amplify Online Retail ETF | 24.2% | +7 bp | +2.7% |
| XLY | The Consumer Discretionary Select Sector SPDR Fund | 23.7% | -50 bp | +5.0% |
| BUYZ | Franklin Disruptive Commerce ETF | 23.2% | -8 bp | +2.6% |
| ISHP | First Trust Nasdaq Retail ETF | 22.1% | +2 bp | +5.6% |
| PNQI | Invesco NASDAQ Internet ETF | 17.3% | +2 bp | +3.7% |
Risk and Returns: ONLN vs. Comps (1 YR)
Notes: Top 10 overlapping ETFs. Funds with insufficient history not shown. Some funds may overlap. Hover over data point for ticker symbol.
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Results & Estimates
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | ||
|---|---|---|---|---|---|---|---|---|
| Sales per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Earnings per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Dividends per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Book value per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- |
Return on Equity
Net Margins
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Valuation Metrics
| Fwd Est | 2024 | 2025 | 2026 | |
| Price-to-sales | --x | --x | --x | --x |
| Price-to-earnings | --x | --x | --x | --x |
| Price-to-cash flow | --x | --x | --x | --x |
| Price-to-growth | --x | --x | --x | --x |
| Price-to-book value | --x | --x | --x | --x |
| Yield | --% | --% | --x | --% |
Based on closing prices from 11/16/2025
Peer Group Comparison Sample data. Subscribe for access.
Price-to-Earnings
Price-to-Sales
Price-to-Book Value
Price-to-Cash Flow
Price-to-Growth
Dividend Yield
Historical Valuation Trends Sample data. Subscribe for access.
SHOWING:
Price-to-Earnings
Price-to-Earnings
Notes: Based on adjusted historical results for current fund constituents. May differ from results achieved by past fund constituents. Max P/E of 100x.
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ETF Research Center Rating
UNDERWEIGHT
Below average appreciation potential. A rating of UNDERWEIGHT is assigned to ETFs with ALTAR Scores in the 2nd quintile (ranking higher than only 20%-40%) of their category. Typically, funds in this category consist of stocks trading at relatively expensive valuations and/or having below-average fundamentals.
ALTAR Score™
ONLN
2.5%
Cat. Avg
4.3%
ALTAR Score™ Calculation
Category Overview
There are 371 funds in the Global Equity category, with an average ALTAR Score™
of 4.3% and a standard deviation of
3.2%. ONLN's ALTAR Score™ is approximately
0.5 standard deviations
below
the category average. This places ONLN in the 29th percentile among funds in the category.
Sell Side Consensus Rating
Sell-side recommendations on the ETF's individual constituents
ONLNSELL
U/W
HOLD
O/W
BUY