IBUY
Amplify Online Retail ETF
The Amplify Online Retail ETF tracks an index of global stocks issued by firms with revenues dominated by online retail sales. Stocks are equally weighted within 2 geographic buckets.
Global
EQUITY
Rules-Based
MANAGEMENT STYLE
151.9 M
ASSETS UNDER MGMT
65 bp
EXPENSES
Fund Basics
| Fund sponsor | Amplify |
| Category | Global |
| Asset class | Equity |
| Website | link... |
| Inception date | Apr 19, 2016 |
| Assets (mns) | $152 |
| Expense ratio | 65 bp |
| Currency | USD |
Sector Breakdown
Fund Structure
| Regulation | Open-Ended Fund |
| Distributions | Annually |
| Taxation | 1099 |
| Stock selection | Market Cap |
| Weighting | Tiered |
| Holdings Transparency | Full |
| Derivatives-based | No |
| Options available | Yes |
| Currency hedged | No |
| Fund of funds | No |
Top 10 Holdings
Complete list +
| WAYFAIR INC- CLASS A | 7.2 % |
| LYFT INC CLASS A | 3.4 % |
| SHUTTERSTOCK INC | 3.1 % |
| DOORDASH, INC. CLASS A | 3.1 % |
| AFFIRM HOLDINGS, INC. CLASS A | 3.0 % |
| ETSY, INC. | 2.9 % |
| EXPEDIA GROUP INC | 2.8 % |
| REVOLVE GROUP, INC CLASS A | 2.7 % |
| AMAZON.COM INC | 2.7 % |
| CARVANA CO. CLASS A | 2.5 % |
Constituent Breakdown
| Number of holdings | 76 |
| Herfindahl-Hirschman Index | 224 |
| Wgt avg mkt cap (mns) | $128,273 |
| Large cap (>$10bn) | 50.5% |
| Mid cap ($2-10bn) | 30.8% |
| Small cap (<$2bn) | 16.8% |
| Developed mkts. | 91.3% |
| Emerging mkts. | 6.8% |
Country Exposure
 |
UNITED STATES | 75.9 % |
 |
CHINA | 4.9 % |
 |
JAPAN | 3.2 % |
 |
LUXEMBOURG | 2.8 % |
 |
GERMANY | 2.8 % |
 |
NETHERLANDS | 1.4 % |
 |
CANADA | 1.2 % |
 |
ISRAEL | 1.2 % |
 |
AUSTRALIA | 0.9 % |
 |
SOUTH KOREA | 0.8 % |
Historical Performance
Standardized Performance (as of 10/31/2025)
| YTD | 1 YR | 2 YR | 3 YR | 5 YR | 10 YR | 20 YR | Incep. | |
|---|---|---|---|---|---|---|---|---|
| Price Returns | 14.4% | 20.7% | 33.5% | 22.6% | -3.6% | -- | -- | 11.9% |
| Dividend Yield | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | -- | -- | 0.0% |
| Total Returns | 14.4% | 20.7% | 33.5% | 22.6% | -3.6% | -- | -- | 11.9% | Ann. Volatility | 27.6% | 26.8% | 25.2% | 27.9% | 32.9% | -- | -- | 29.4% |
Market Correlations
| versus... | Beta | R-squared |
| S&P 500 | 2.01 | 72% |
| MSCI EAFE | 1.24 | 36% |
| MSCI Emg Mkts | 1.19 | 39% |
Liquidity Measures
| Avg. volume (000) | 12 |
| ADV traded (mns) | $1 |
| Turnover | 0.6% |
| Avg. Bid/Ask (% of price) | 0.24% |
Technical Indicators
| Recent close | $72.34 |
| 30d moving avg. | $75.29 |
| Annualized volatility | 30.5% |
| Relative strength (RSI) | 49 |
| Short interest | 0.1% |
Distributions
Assets Under Management (mns)
Money Flows (mns)
Short Interest (as % of shares outstanding)
Long Money Flows (mns)
Top Ten Comparable ETFs only shown here. For an extended list become an Individual or Professional subscriber. Start your FREE trial
Comparable ETFs Based on Overlap
| Ticker | Fund Name | Overlap vs. |
Expenses vs. |
ALTAR Score™ vs. |
|---|---|---|---|---|
| MILN | Global X Millennial Consumer ETF | 31.9% | -15 bp | +4.1% |
| BUYZ | Franklin Disruptive Commerce ETF | 31.1% | -15 bp | +2.4% |
| ISHP | First Trust Nasdaq Retail ETF | 31.0% | -5 bp | +5.5% |
| EBIZ | Global X E-Commerce ETF | 24.9% | -15 bp | +4.0% |
| ONLN | ProShares Online Retail ETF | 24.2% | -7 bp | +2.4% |
| PNQI | Invesco NASDAQ Internet ETF | 21.4% | -5 bp | +3.5% |
| FXD | First Trust Consumer Discretionary AlphaDEX Fund | 18.6% | -4 bp | +7.6% |
| IYC | iShares U.S. Consumer Discretionary ETF | 17.2% | -25 bp | +3.9% |
| PEZ | Invesco Dorsey Wright Consumer Cyclicals Momentum ETF | 17.1% | -5 bp | +1.5% |
| FDN | First Trust Dow Jones Internet Index Fund | 16.6% | -13 bp | +3.3% |
Risk and Returns: IBUY vs. Comps (1 YR)
Notes: Top 10 overlapping ETFs. Funds with insufficient history not shown. Some funds may overlap. Hover over data point for ticker symbol.
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Results & Estimates
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | ||
|---|---|---|---|---|---|---|---|---|
| Sales per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Earnings per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Dividends per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Book value per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- |
Return on Equity
Net Margins
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Valuation Metrics
| Fwd Est | 2024 | 2025 | 2026 | |
| Price-to-sales | --x | --x | --x | --x |
| Price-to-earnings | --x | --x | --x | --x |
| Price-to-cash flow | --x | --x | --x | --x |
| Price-to-growth | --x | --x | --x | --x |
| Price-to-book value | --x | --x | --x | --x |
| Yield | --% | --% | --x | --% |
Based on closing prices from 11/6/2025
Peer Group Comparison Sample data. Subscribe for access.
Price-to-Earnings
Price-to-Sales
Price-to-Book Value
Price-to-Cash Flow
Price-to-Growth
Dividend Yield
Historical Valuation Trends Sample data. Subscribe for access.
SHOWING:
Price-to-Earnings
Price-to-Earnings
Notes: Based on adjusted historical results for current fund constituents. May differ from results achieved by past fund constituents. Max P/E of 100x.
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ETF Research Center Rating
UNDERWEIGHT
Below average appreciation potential. A rating of UNDERWEIGHT is assigned to ETFs with ALTAR Scores in the 2nd quintile (ranking higher than only 20%-40%) of their category. Typically, funds in this category consist of stocks trading at relatively expensive valuations and/or having below-average fundamentals.
ALTAR Score™
IBUY
2.7%
Cat. Avg
4.3%
ALTAR Score™ Calculation
Category Overview
There are 370 funds in the Global Equity category, with an average ALTAR Score™
of 4.3% and a standard deviation of
3.2%. IBUY's ALTAR Score™ is approximately
0.5 standard deviations
below
the category average. This places IBUY in the 31st percentile among funds in the category.
Sell Side Consensus Rating
Sell-side recommendations on the ETF's individual constituents
IBUYSELL
U/W
HOLD
O/W
BUY
Expense Analysis
| Peer Group | Rules-Based Global Equity ETFs |
| # of ETFs | 177 |
| Avg. Expense Ratio | 55.1 bp |
| Std. Deviation | 18.1 bp |
| IBUY (65 bp) Percentile rank | 71 |
Peer Group Expense Ratio Distribution
Total Cost of Ownership (TCO) Comparison
| Expense (bp) (A) |
Avg. Bid/Ask (bp) (B) |
TCO (bp) (A)+(B) |
|
|---|---|---|---|
| IBUY | 65.0 | 23.7 | 88.7 |
| Peer Avg. | 55.1 | 39.5 | 94.6 |
For a detailed cost analysis of this and any other ETF use the TCO Comparison Tool .