SFLR
Innovator Equity Managed Floor ETF
SFLR aims to provide capital appreciation by holding a portfolio of large-cap US stocks while hedging the downside risk using a laddered options strategy. The fund utilizes four, one-year FLEX options packages with staggered 3-month expiration dates to target a maximum loss of approximately 10% on a rolling 12-month basis.
US
EQUITY
Active
MANAGEMENT STYLE
$ 1.6 B
ASSETS UNDER MGMT
89 bp
EXPENSES
Fund Basics
| Inception date | Nov 09, 2022 |
| Regulation | Open-Ended Fund |
| Fund Website | link... |
| Distributions | Quarterly |
| Currency | USD |
| Holdings Transparency | Full |
| Derivatives-based | Yes |
| Options available | No |
| Currency hedged | No |
| Fund of funds | No |
Top 10 Holdings
Complete list +
| NVIDIA CORP | 7.7 % |
| APPLE INC | 6.6 % |
| MICROSOFT CORP | 4.4 % |
| AMAZON.COM INC | 4.1 % |
| ALPHABET INC. CLASS A | 3.2 % |
| BROADCOM INC. | 3.2 % |
| ALPHABET INC. CLASS C | 2.8 % |
| META PLATFORMS INC | 2.2 % |
| TESLA MOTORS INC | 1.7 % |
| JPMORGAN CHASE & CO | 1.7 % |
Constituent Breakdown
| Number of holdings | 200 |
| Herfindahl-Hirschman Index | 216 |
| Wgt avg mkt cap (mns) | $1,346,697 |
| Large cap (>$10bn) | 95.4% |
| Mid cap ($2-10bn) | 0.7% |
| Small cap (<$2bn) | 0.0% |
| Developed mkts. | 98.3% |
| Emerging mkts. | 0.3% |
Sector Breakdown
Country Exposure
 |
UNITED STATES | 96.4 % |
 |
IRELAND | 1.0 % |
 |
BRITAIN | 0.6 % |
Historical Performance
Standardized Performance (as of 03/31/2026)
| YTD | 1 YR | 2 YR | 3 YR | 5 YR | 10 YR | 20 YR | Incep. | |
|---|---|---|---|---|---|---|---|---|
| Price Returns | -3.9% | 12.8% | 8.6% | 13.5% | -- | -- | -- | 14.3% |
| Dividend Yield | 0.1% | 0.4% | 0.4% | 0.7% | -- | -- | -- | 0.7% |
| Total Returns | -3.8% | 13.2% | 9.0% | 14.2% | -- | -- | -- | 15.0% | Ann. Volatility | 11.0% | 10.9% | 10.7% | 10.0% | -- | -- | -- | 10.3% |
Market Correlations
| versus... | Beta | R-squared |
| S&P 500 | 0.52 | 82% |
| MSCI EAFE | 0.47 | 58% |
| MSCI Emg Mkts | 0.38 | 50% |
Liquidity Measures
| Avg. volume (000) | 349 |
| ADV traded (mns) | $13 |
| Turnover | 0.8% |
| Avg. Bid/Ask (% of price) | 0.17% |
Technical Indicators
| 30d moving avg. (EMA) | $36.00 |
| Relative strength (RSI) | 50 |
| MACD/Signal | -0.09/-0.22 |
| Bollinger Bands (Upper/Lower) | $36.53/$34.92 |
| Short interest (% of AUM) | 0.2% |
Distributions
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Comparable ETFs Based on Overlap
| Ticker | Fund Name | Overlap vs. SFLR |
Expenses vs. SFLR |
ALTAR Score™ vs. SFLR |
|---|---|---|---|---|
| XRMI | Global X S&P 500 Risk Managed Income ETF | 69.0% | -29 bp | +0.6% |
| XYLD | Global X S&P 500 Covered Call ETF | 68.9% | -29 bp | +0.5% |
| XYLG | Global X S&P 500 Covered Call & Growth ETF | 68.2% | -29 bp | +0.4% |
| XTR | Global X S&P 500 Tail Risk ETF | 67.1% | -63 bp | +0.6% |
| XCLR | Global X S&P 500 Collar 95-110 ETF | 67.0% | -64 bp | +0.9% |
| PBP | Invesco S&P 500 BuyWrite ETF | 63.5% | -40 bp | +0.7% |
| ACIO | Aptus Collared Investment Opportunity ETF | 61.9% | -10 bp | 0.0% |
| EFIV | State Street SPDR S&P 500 ESG ETF | 53.8% | -79 bp | +1.1% |
| QRMI | Global X NASDAQ 100 Risk Managed Income ETF | 49.4% | -29 bp | 0.0% |
| QYLD | Global X NASDAQ 100 Covered Call ETF | 49.4% | -29 bp | -0.2% |
Risk and Returns: SFLR vs. Comps (1 YR)
Notes: Top 10 overlapping ETFs. Funds with insufficient history not shown. Some funds may overlap. Hover over data point for ticker symbol.
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Results & Estimates (USD)
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | ||
|---|---|---|---|---|---|---|---|---|---|
| Sales per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- | ||
| Earnings per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- | ||
| Dividends per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- | ||
| Book value per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- |
Return on Equity
Net Margins
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Valuation Metrics
| Fwd Est | 2025 | 2026 | 2027 | |
| Price-to-sales | --x | --x | --x | --x |
| Price-to-earnings | --x | --x | --x | --x |
| Price-to-cash flow | --x | --x | --x | --x |
| Price-to-growth | --x | --x | --x | --x |
| Price-to-book value | --x | --x | --x | --x |
| Yield | --% | --% | --x | --% |
Based on closing prices from 4/19/2026
Peer Group Comparison Sample data. Subscribe for access.
Price-to-Earnings
Price-to-Sales
Price-to-Book Value
Price-to-Cash Flow
Price-to-Growth
Dividend Yield
Historical Valuation Trends Sample data. Subscribe for access.
SHOWING:
Price-to-Earnings
Price-to-Earnings
Notes: Based on adjusted historical results for current fund constituents. May differ from results achieved by past fund constituents. Max P/E of 100x.
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ETF Research Center Rating
4.1%
ALTAR SCORE™
25th
PERCENTILE
UNDERWEIGHT
ETFRC RATING
There are 1,200 funds in the US Equity category with an average
ALTAR Score™ of 5.4% and a standard deviation
of 2.0%. SFLR's ALTAR Score™ is approximately -0.7 standard
deviations above the category average. This places SFLR in the 25th percentile
among funds in the category.
Sell-Side Consensus
$43.15
PRICE TARGET
+18.2%
UPSIDE