PSET
Principal Quality ETF
The Principal Price Setters Index ETF tracks an index of large-cap US firms with a high degree of pricing power. Holdings are selected by several fundamental and technical factors, and weighted equally within three tiers.
US
EQUITY
Active
MANAGEMENT STYLE
$ 27.1 M
ASSETS UNDER MGMT
15 bp
EXPENSES
Fund Basics
| Inception date | Mar 21, 2016 |
| Regulation | Open-Ended Fund |
| Fund Website | link... |
| Distributions | Quarterly |
| Currency | USD |
| Holdings Transparency | Full |
| Derivatives-based | No |
| Options available | No |
| Currency hedged | No |
| Fund of funds | No |
Top 10 Holdings
| NVIDIA CORP | 7.1 % |
| APPLE INC | 6.0 % |
| MICROSOFT CORP | 4.3 % |
| PALO ALTO NETWORKS INC | 2.9 % |
| ALPHABET INC. CLASS C | 2.8 % |
| APPLIED MATERIALS INC | 2.3 % |
| AMAZON.COM INC | 2.2 % |
| NETAPP INC | 2.2 % |
| VISA INC. CLASS A | 2.2 % |
| MASTERCARD INCORPORATED CLASS A | 1.8 % |
Constituent Breakdown
| Number of holdings | 73 |
| Herfindahl-Hirschman Index | 216 |
| Wgt avg mkt cap (mns) | $1,202,226 |
| Large cap (>$10bn) | 98.1% |
| Mid cap ($2-10bn) | 2.0% |
| Small cap (<$2bn) | 0.0% |
| Developed mkts. | 100.4% |
| Emerging mkts. | 0.0% |
Sector Breakdown
Country Exposure
 |
UNITED STATES | 92.0 % |
 |
IRELAND | 4.9 % |
 |
SWITZERLAND | 1.3 % |
 |
BRITAIN | 0.6 % |
Historical Performance
Standardized Performance (as of 09/30/2026)
| YTD | 1 YR | 2 YR | 3 YR | 5 YR | 10 YR | 20 YR | Incep. | |
|---|---|---|---|---|---|---|---|---|
| Price Returns | 3.0% | 3.3% | 5.1% | 12.9% | 7.8% | 11.6% | -- | 11.5% |
| Dividend Yield | 0.4% | 0.8% | 0.7% | 0.8% | 1.0% | 1.3% | -- | 1.2% |
| Total Returns | 3.4% | 4.0% | 5.8% | 13.7% | 8.8% | 12.9% | -- | 12.7% | Ann. Volatility | 13.4% | 13.1% | 17.1% | 16.5% | 17.6% | 18.1% | -- | 17.7% |
Market Correlations
| versus... | Beta | R-squared |
| S&P 500 | 0.90 | 79% |
| MSCI EAFE | 0.57 | 48% |
| MSCI Emg Mkts | 0.30 | 33% |
Liquidity Measures
| Avg. volume (000) | 4 |
| ADV traded (mns) | $0 |
| Turnover | 1.2% |
| Avg. Bid/Ask (% of price) | 0.09% |
Technical Indicators
| 30d moving avg. (EMA) | $78.73 |
| Relative strength (RSI) | 66 |
| MACD/Signal | 1.43/1.25 |
| Bollinger Bands (Upper/Lower) | $83.35/$74.63 |
| Short interest (% of AUM) | 0.0% |
Distributions
Top Ten Comparable ETFs only shown here. For an extended list become an Individual or Professional subscriber. Start your FREE trial
Comparable ETFs Based on Overlap
| Ticker | Fund Name | Overlap vs. PSET |
Expenses vs. PSET |
ALTAR Score™ vs. PSET |
|---|---|---|---|---|
| GGRW | Gabelli Growth Innovators ETF | 38.2% | +75 bp | -1.9% |
| SUSA | iShares MSCI USA ESG Select ETF | 37.6% | +10 bp | -0.4% |
| ESGU | iShares ESG Aware MSCI USA ETF | 35.9% | 0 bp | -0.3% |
| ENHU | iShares Enhanced Large Cap Core Active ETF | 35.8% | +7 bp | -0.2% |
| CATH | Global X S&P 500 Catholic Values Custom ETF | 35.4% | +14 bp | -0.4% |
| CHRI | Global X S&P 500 Christian Values ETF | 35.1% | +14 bp | -0.5% |
| IWY | iShares Russell Top 200 Growth ETF | 35.1% | +5 bp | -0.5% |
| SCHG | Schwab U.S. Large-Cap Growth ETF | 35.1% | -11 bp | -0.8% |
| STXG | Strive 1000 Growth ETF | 35.0% | +3 bp | -1.1% |
| LRGC | AB US Large Cap Strategic Equities ETF | 34.8% | +33 bp | -0.6% |
Risk and Returns: PSET vs. Comps (1 YR)
Notes: Top 10 overlapping ETFs. Funds with insufficient history not shown. Some funds may overlap. Hover over data point for ticker symbol.
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Results & Estimates (USD)
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | ||
|---|---|---|---|---|---|---|---|---|---|
| Sales per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- | ||
| Earnings per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- | ||
| Dividends per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- | ||
| Book value per share | -- | -- | -- | -- | -- | -- | -- | ||
| change (%) | -- | -- | -- | -- | -- | -- | -- |
Return on Equity
Net Margins
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Valuation Metrics
| Fwd Est | 2025 | 2026 | 2027 | |
| Price-to-sales | --x | --x | --x | --x |
| Price-to-earnings | --x | --x | --x | --x |
| Price-to-cash flow | --x | --x | --x | --x |
| Price-to-growth | --x | --x | --x | --x |
| Price-to-book value | --x | --x | --x | --x |
| Yield | --% | --% | --x | --% |
Based on closing prices from 10/15/2026
Peer Group Comparison
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Historical Valuation Trends Sample data. Subscribe for access.
Notes: Based on adjusted historical results for current fund constituents. May differ from results achieved by past fund constituents. Max P/E of 100x.
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ETF Research Center Rating
5.4%
ALTAR SCORE™
47th
PERCENTILE
NEUTRAL
ETFRC RATING
There are 1,392 funds in the US Equity category with an average
ALTAR Score™ of 5.5% and a standard deviation
of 2.2%. PSET's ALTAR Score™ is approximately -0.1 standard
deviations above the category average. This places PSET in the 47th percentile
among funds in the category.
Sell-Side Consensus
$96.85
PRICE TARGET
+21.6%
UPSIDE