PSET
Principal Quality ETF
The Principal Price Setters Index ETF tracks an index of large-cap US firms with a high degree of pricing power. Holdings are selected by several fundamental and technical factors, and weighted equally within three tiers.
US
EQUITY
Active
MANAGEMENT STYLE
57.6 M
ASSETS UNDER MGMT
15 bp
EXPENSES
Fund Basics
| Fund sponsor | The Principal Financial Group |
| Category | US |
| Asset class | Equity |
| Website | link... |
| Inception date | Mar 21, 2016 |
| Assets (mns) | $58 |
| Expense ratio | 15 bp |
| Currency | USD |
Sector Breakdown
Fund Structure
| Regulation | Open-End Investment Company |
| Distributions | Quarterly |
| Taxation | 1099 |
| Stock selection | Multi-Factor |
| Weighting | Tiered |
| Holdings Transparency | Full |
| Derivatives-based | No |
| Options available | No |
| Currency hedged | No |
| Fund of funds | No |
Top 10 Holdings
| MICROSOFT CORP | 7.6 % |
| APPLE INC | 5.9 % |
| NVIDIA CORP | 4.4 % |
| BROADCOM INC. | 3.5 % |
| AMAZON.COM INC | 2.4 % |
| NETFLIX INC | 2.4 % |
| ALPHABET INC. CLASS C | 2.0 % |
| INTL BUSINESS MACHINES CORP | 1.9 % |
| BOSTON SCIENTIFIC CORP | 1.8 % |
| FISERV, INC. | 1.8 % |
Constituent Breakdown
| Number of holdings | 74 |
| Herfindahl-Hirschman Index | 224 |
| Wgt avg mkt cap (mns) | $747,024 |
| Large cap (>$10bn) | 100.0% |
| Mid cap ($2-10bn) | 0.0% |
| Small cap (<$2bn) | 0.0% |
| Developed mkts. | 100.0% |
| Emerging mkts. | 0.0% |
Country Exposure
 |
UNITED STATES | 93.5 % |
 |
IRELAND | 5.9 % |
Historical Performance
Standardized Performance (as of 04/30/2025)
| YTD | 1 YR | 2 YR | 3 YR | 5 YR | 10 YR | 20 YR | Incep. | |
|---|---|---|---|---|---|---|---|---|
| Price Returns | -7.7% | 3.5% | 12.4% | 8.6% | 12.3% | -- | -- | 11.3% |
| Dividend Yield | 0.0% | 0.3% | 0.7% | 1.0% | 1.1% | -- | -- | 1.3% |
| Total Returns | -7.7% | 3.8% | 13.1% | 9.6% | 13.4% | -- | -- | 12.5% | Ann. Volatility | 30.6% | 21.9% | 18.2% | 19.6% | 18.7% | -- | -- | 21.4% |
Market Correlations
| versus... | Beta | R-squared |
| S&P 500 | 1.04 | 96% |
| MSCI EAFE | 0.81 | 61% |
| MSCI Emg Mkts | 0.60 | 33% |
Liquidity Measures
| Avg. volume (000) | 13 |
| Turnover | 1.5% |
| Avg. Bid/Ask (% of price) | 0.22% |
| ADV of underlying (mns) | $86,386 |
Technical Indicators
| Recent close | $66.09 |
| 30d moving avg. | $64.50 |
| Annualized volatility | 17.6% |
| Relative strength (RSI) | 49 |
| Short interest (ETF) | 0.2% |
| Short interest (underlying) | 1.6% |
Distributions
Assets Under Management (mns)
Money Flows (mns)
Short Interest (as % of shares outstanding)
Long Money Flows (mns)
Top Ten Comparable ETFs only shown here. For an extended list become an Individual or Professional subscriber. Start your FREE trial
Comparable ETFs Based on Overlap
| Ticker | Fund Name | Overlap vs. PSET |
Expenses vs. PSET |
ALTAR Score™ vs. PSET |
|---|---|---|---|---|
| IGM | iShares Expanded Tech Sector ETF | 41.4% | +26 bp | -1.1% |
| QQMG | Invesco ESG NASDAQ 100 ETF | 38.9% | +5 bp | -1.1% |
| MGK | Vanguard Mega Cap Growth ETF | 37.9% | -8 bp | -1.1% |
| IETC | iShares U.S. Tech Independence Focused ETF | 37.8% | +3 bp | -1.1% |
| VUG | Vanguard Growth ETF | 37.3% | -11 bp | -1.3% |
| QQQ | Invesco QQQ Trust Series I | 37.3% | +5 bp | -1.2% |
| IWY | iShares Russell Top 200 Growth ETF | 37.3% | +5 bp | -0.7% |
| QQQM | Invesco NASDAQ 100 ETF | 37.3% | 0 bp | -1.1% |
| IVW | iShares S&P 500 Growth ETF | 37.2% | +3 bp | -1.3% |
| VOOG | Vanguard S&P 500 Growth ETF | 37.2% | -5 bp | -1.1% |
Risk and Returns: PSET vs. Comps (1 YR)
Notes: Top 10 overlapping ETFs. Funds with insufficient history not shown. Some funds may overlap. Hover over data point for ticker symbol.
Content on this tab for Individual & Professional subscribers only. Start your FREE trial
Results & Estimates
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | ||
|---|---|---|---|---|---|---|---|---|
| Sales per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Earnings per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Dividends per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Book value per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- |
Return on Equity
Net Margins
EPS Revision Activity (6 mo. ago = 100%)
Compound Annual Growth Rates
Content on this tab for Individual & Professional subscribers only. Start your FREE trial
Valuation Metrics
| Fwd Est | 2024 | 2025 | 2026 | |
| Price-to-sales | --x | --x | --x | --x |
| Price-to-earnings | --x | --x | --x | --x |
| Price-to-cash flow | --x | --x | --x | --x |
| Price-to-growth | --x | --x | --x | --x |
| Price-to-book value | --x | --x | --x | --x |
| Yield | --% | --% | --x | --% |
Based on closing prices from 4/30/2025
Peer Group Comparison Sample data. Subscribe for access.
Price-to-Earnings
Price-to-Sales
Price-to-Book Value
Price-to-Cash Flow
Price-to-Growth
Dividend Yield
Historical Valuation Trends Sample data. Subscribe for access.
SHOWING:
Price-to-Earnings
Price-to-Earnings
PSET
Notes: Based on adjusted historical results for current fund constituents. May differ from results achieved by past fund constituents. Max P/E of 100x.
Some content on this tab for Individual & Professional subscribers only. Start your FREE trial
ETF Research Center Rating
UNDERWEIGHT
Below average appreciation potential. A rating of UNDERWEIGHT is assigned to ETFs with ALTAR Scores in the 2nd quintile (ranking higher than only 20%-40%) of their category. Typically, funds in this category consist of stocks trading at relatively expensive valuations and/or having below-average fundamentals.
ALTAR Score™
PSET
5.8%
Cat. Avg
6.5%
ALTAR Score™ Calculation
Category Overview
There are 953 funds in the US Equity category, with an average ALTAR Score™
of 6.5% and a standard deviation of
2.7%. PSET's ALTAR Score™ is approximately
0.3 standard deviations
below
the category average. This places PSET in the 39th percentile among funds in the category.
Sell Side Consensus Rating
Sell-side recommendations on the ETF's individual constituents
PSETSELL
U/W
HOLD
O/W
BUY
Expense Analysis
| Peer Group | Active US Equity ETFs |
| # of ETFs | 308 |
| Avg. Expense Ratio | 67.1 bp |
| Std. Deviation | 37 bp |
| PSET (15 bp) Percentile rank | 9 |
Peer Group Expense Ratio Distribution
Total Cost of Ownership (TCO) Comparison
| Expense (bp) (A) |
Avg. Bid/Ask (bp) (B) |
TCO (bp) (A)+(B) |
|
|---|---|---|---|
| PSET | 15.0 | 22.2 | 37.2 |
| Peer Avg. | 53.7 | 32.7 | 86.4 |
For a detailed cost analysis of this and any other ETF use the TCO Comparison Tool .