PSET
Principal Quality ETF
The Principal Price Setters Index ETF tracks an index of large-cap US firms with a high degree of pricing power. Holdings are selected by several fundamental and technical factors, and weighted equally within three tiers.
US
EQUITY
Active
MANAGEMENT STYLE
50.5 M
ASSETS UNDER MGMT
15 bp
EXPENSES
Fund Basics
| Fund sponsor | The Principal Financial Group |
| Category | US |
| Asset class | Equity |
| Website | link... |
| Inception date | Mar 21, 2016 |
| Assets (mns) | $51 |
| Expense ratio | 15 bp |
| Currency | USD |
Sector Breakdown
Fund Structure
| Regulation | Open-End Investment Company |
| Distributions | Quarterly |
| Taxation | 1099 |
| Stock selection | Multi-Factor |
| Weighting | Tiered |
| Holdings Transparency | Full |
| Derivatives-based | No |
| Options available | No |
| Currency hedged | No |
| Fund of funds | No |
Top 10 Holdings
| MICROSOFT CORP | 7.6 % |
| APPLE INC | 5.9 % |
| NVIDIA CORP | 4.4 % |
| BROADCOM INC. | 3.5 % |
| AMAZON.COM INC | 2.4 % |
| NETFLIX INC | 2.4 % |
| ALPHABET INC. CLASS C | 2.0 % |
| INTL BUSINESS MACHINES CORP | 1.9 % |
| BOSTON SCIENTIFIC CORP | 1.8 % |
| FISERV, INC. | 1.8 % |
Constituent Breakdown
| Number of holdings | 74 |
| Herfindahl-Hirschman Index | 224 |
| Wgt avg mkt cap (mns) | $734,095 |
| Large cap (>$10bn) | 99.7% |
| Mid cap ($2-10bn) | 0.8% |
| Small cap (<$2bn) | 0.0% |
| Developed mkts. | 99.4% |
| Emerging mkts. | 0.0% |
Country Exposure
 |
UNITED STATES | 93.5 % |
 |
IRELAND | 5.9 % |
Historical Performance
Standardized Performance (as of 05/31/2025)
| YTD | 1 YR | 2 YR | 3 YR | 5 YR | 10 YR | 20 YR | Incep. | |
|---|---|---|---|---|---|---|---|---|
| Price Returns | -2.1% | 6.5% | 15.5% | 10.9% | 12.7% | -- | -- | 11.9% |
| Dividend Yield | 0.0% | 0.3% | 0.7% | 1.0% | 1.1% | -- | -- | 1.3% |
| Total Returns | -2.1% | 6.8% | 16.2% | 11.9% | 13.8% | -- | -- | 13.1% | Ann. Volatility | 28.4% | 22.3% | 18.3% | 19.2% | 18.4% | -- | -- | 21.4% |
Market Correlations
| versus... | Beta | R-squared |
| S&P 500 | 1.04 | 96% |
| MSCI EAFE | 0.75 | 53% |
| MSCI Emg Mkts | 0.56 | 29% |
Liquidity Measures
| Avg. volume (000) | 3 |
| ADV traded (mns) | $0 |
| Turnover | 0.4% |
| Avg. Bid/Ask (% of price) | 0.22% |
Technical Indicators
| Recent close | $70.17 |
| 30d moving avg. | $70.06 |
| Annualized volatility | 17.9% |
| Relative strength (RSI) | 53 |
| Short interest | 0.9% |
Distributions
Assets Under Management (mns)
Money Flows (mns)
Short Interest (as % of shares outstanding)
Long Money Flows (mns)
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Comparable ETFs Based on Overlap
| Ticker | Fund Name | Overlap vs. |
Expenses vs. |
ALTAR Score™ vs. |
|---|---|---|---|---|
| IGM | iShares Expanded Tech Sector ETF | 41.2% | +26 bp | +4.1% |
| SAWG | AAM Sawgrass US Large Cap Quality Growth ETF | 38.9% | +34 bp | +4.9% |
| QQMG | Invesco ESG NASDAQ 100 ETF | 38.6% | +5 bp | +4.3% |
| MGK | Vanguard Mega Cap Growth ETF | 37.4% | -8 bp | +4.3% |
| IWY | iShares Russell Top 200 Growth ETF | 37.3% | +5 bp | +4.7% |
| QQQ | Invesco QQQ Trust Series I | 37.2% | +5 bp | +4.3% |
| QQQM | Invesco NASDAQ 100 ETF | 37.2% | 0 bp | +4.3% |
| XLK | Technology Select Sector SPDR Fund | 37.2% | -7 bp | +4.8% |
| IYW | iShares U.S. Technology ETF | 37.0% | +25 bp | +4.2% |
| VUG | Vanguard Growth ETF | 36.9% | -11 bp | +4.2% |
Risk and Returns: vs. Comps (1 YR)
Notes: Top 10 overlapping ETFs. Funds with insufficient history not shown. Some funds may overlap. Hover over data point for ticker symbol.
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Results & Estimates
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | ||
|---|---|---|---|---|---|---|---|---|
| Sales per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Earnings per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Dividends per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Book value per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- |
Return on Equity
Net Margins
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Valuation Metrics
| Fwd Est | 2024 | 2025 | 2026 | |
| Price-to-sales | --x | --x | --x | --x |
| Price-to-earnings | --x | --x | --x | --x |
| Price-to-cash flow | --x | --x | --x | --x |
| Price-to-growth | --x | --x | --x | --x |
| Price-to-book value | --x | --x | --x | --x |
| Yield | --% | --% | --x | --% |
Based on closing prices from 6/16/2025
Peer Group Comparison Sample data. Subscribe for access.
Price-to-Earnings
Price-to-Sales
Price-to-Book Value
Price-to-Cash Flow
Price-to-Growth
Dividend Yield
Historical Valuation Trends Sample data. Subscribe for access.
SHOWING:
Price-to-Earnings
Price-to-Earnings
Notes: Based on adjusted historical results for current fund constituents. May differ from results achieved by past fund constituents. Max P/E of 100x.
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ETF Research Center Rating
NEUTRAL
Average appreciation potential. A rating of NEUTRAL is assigned to ETFs with ALTAR Scores in the middle quintile (ranking between 40%-60%) of their category. This indicates that valuations adequately reflect the fundamentals of stocks in these funds.
ALTAR Score™
5.5%
Cat. Avg
5.9%
ALTAR Score™ Calculation
Category Overview
There are 935 funds in the US Equity category, with an average ALTAR Score™
of 5.9% and a standard deviation of
2.3%. 's ALTAR Score™ is approximately
0.2 standard deviations
below
the category average. This places in the 44th percentile among funds in the category.
Sell Side Consensus Rating
Sell-side recommendations on the ETF's individual constituents
PSETSELL
U/W
HOLD
O/W
BUY
Expense Analysis
| Peer Group | Active US Equity ETFs |
| # of ETFs | 308 |
| Avg. Expense Ratio | 67.1 bp |
| Std. Deviation | 37 bp |
| (15 bp) Percentile rank | 9 |
Peer Group Expense Ratio Distribution
Total Cost of Ownership (TCO) Comparison
| Expense (bp) (A) |
Avg. Bid/Ask (bp) (B) |
TCO (bp) (A)+(B) |
|
|---|---|---|---|
| 15.0 | 0.0 | 15 | |
| Peer Avg. | 55.4 | 31.7 | 87.1 |
For a detailed cost analysis of this and any other ETF use the TCO Comparison Tool .